Health-U
Health-U is for managing your lifestyle and overall fitness in today’s fast paced life. You can talk to specialists and meet them or read about expert opinion and articles on related topics.
USAGE OF ONLINE HEALTH SERVICES
Online health services are usually catering to better understanding the condition or a medium to seek treatment from a specialist. It is the same for conditions with varying intenesity viz. from localized condition to chronic or acute diseases.
STUDY OF LEADING ONLINE INDIAN MEDICAL SERVICES
Lyberate
Feature rich home page
Options for booking appointment/consultation/ asking queries with offer coupons and content to read are available upfront
Grouping as per availability
Specialists are separated as per availability in clinics or online
Interactive content page
Along with reading content, user can contact the specialist or share and also leave rating for the article
Ask Apollo
Segregated content on Homepage
Actions like booking appointment, ordering medicine, consulting are in a separate card from Health tip card or Health blog card
Condense and flexible
Search via specialties or hospitals. Limited list of specialty suggestion avoid confusion
Guided consultation process
Guiding user on how the app works and also giving clear choice on the type of services available
Practo
Action based Homepage
Priority to actions of booking, consulting, asking questions, rather than combining with blogs and tips
Easy navigation on booking page
Previously contacted doctors and specialists are listed upfront. Grouping of doctors based on common specialization is easier for navigation.
Separation of content and personalization
Q&A and health articles are separated and content suggestions are personlized as per usage
Typical users of online health services
User research
Their preferred modes of gaining medical service
Conclusion
Feature details
Information architecture
UX direction
PERSONALIZED SERVICES
In real life, medical services are provided based on the person for which the assistance is needed.
The concept is based on this personalized service received at the reception desk of a hospital.
Contents of the page and the specialists will be curated as per the member of the family for whom the service is required
Page Details
